Slice Releases “Pizzeria Score” to Help Pizzeria Owners Maximize Business

Anna Wolfe
Senior Editor, Restaurants
Participating pizzerias are individually graded on branding, digital ordering, marketing and customer service. Along with their results, shop owners are given the detailed instructions on how to improve.

Slice revealed a new tool that will help the over 14,000 local pizzerias in the Slice network increase their orders and strengthen their business. Early tests of the new tool, Pizzeria Score, show that this feature can help double or even triple orders as well as foster more loyal customers. Pizzeria Score adds to the number of investments Slice has made recently to bolster independent pizzerias and to keep local thriving.

Scoring System

By virtue of its massive network, Slice has the data to understand what drives success for pizzerias. Pizzeria Score is the latest addition to Slice’s suite of proprietary technology designed to optimize small businesses. The tool delivers a seamless way to extend Slice’s insights through a one-of-a-kind scoring system. Shop owners who partner with Slice are individually graded on crucial business practices such as branding, online and app ordering, personalized marketing, and customer service. Along with their results, shop owners are given the detailed instructions and resources needed to improve their score and ultimately their business with the click of a button.

Shops rank in one of four categories on Pizzeria Score: Okay, Good, Great, All Star. As a shop moves through the ranks, they can see a difference not only in the number of orders they receive, but in the quality of the orders and repeat customers. Unlike third party delivery aggregator apps that are focused only on users and not small businesses, Slice works with pizzerias to build consumer loyalty. Slice is focused on delivering larger orders to shops and focusing on neighborhood customers who become repeat shop patrons month after month.

"Pizzeria Score is a great way for our business to gauge how we are doing with our customers and where we can improve our business,” said Gilda Bilardello, Owner of Ralph’s Slices in Farmingdale, NY. “Slice is by far the most helpful tool for small businesses on the market today. They go above and beyond and really try to partner with you to help you grow your business.”

COVID-19 Resources

Since the start of the pandemic, Slice has launched a number of initiatives to help small businesses and keep local thriving. Earlier this month, Slice launched a $4 million ad campaign in the Northeast, highlighting local businesses. In September, Slice launched Slice Accelerate, a new ongoing program that will initially include hundreds of shops that will receive $15,000 each worth of technology and services to strengthen their businesses, helping to make them pandemic-proof and set up for future success by enabling them to compete against big pizza franchises and third party apps.

Also launched in September, Slice Delivery, an add-on service for shops without in-house delivery that also allows the pizzeria to set their own delivery pricing is being utilized by over 2,000 shops in the network. Slice removed fees to shops on orders under $10, and the company was one of the first to add contact-free delivery, cash-free ordering, and curbside pick-up into its product to keep both restaurant workers and customers safe. 

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