Guest knowledge is power. The entire concept of distribution has evolved, from a transactional way to manage room rates and availability, to a smart, data-driven strategy that reaches guests at all stages of their individual journey—and helps hoteliers to make decisions. SiteMinder Insights allows hotels to be smarter about their sales and marketing strategies while maintaining the integrity of their brand.
The Hotel at Midtown is among the early adopters of SiteMinder Insights. Using it alongside the channel management feature within SiteMinder’s platform, the 55-room boutique property in Chicago benefits from the intelligence on a day-to-day basis. Says Amy Lawhorn, Hotel & Event Sales Director, “We are an independent hotel needing access to data on our competitive set. SiteMinder Insights has given us real-time access to our comp set rates, to be better informed daily in our revenue management. I use the tools daily for our rate management.”
Register here for SiteMinder’s online presentation, “The new era of hotel distribution and why guest knowledge is power”, on 26 March 2020.