Simple Digital Restaurant Marketplace Expands

Simple,a digital restaurant marketplace that brings together foodservice buyers and sellers, is expanding into new markets including California, Florida, Nevada, New York and Virginia.

This expansion follows its launch in the Chicago and Milwaukee markets where nearly 4,000 restaurant operators, distributors and other suppliers use the service to buy and sell goods.

Simple was launched in 2017 by Dan McMurtrie, who previously served as president and CEO of the Bullets Corp. restaurant chain.

For restaurants, the marketplace offers one-click ordering for food, beer, wine, liquor and supplies. Built-in analytics monitor pricing trends, track how costs fluctuate over time, and help restaurants control expenses. As a result, restaurant managers and chefs can save time and money.

For distributors and other sellers, Simple delivers a digital platform to grow existing accounts and connect with restaurant operators seeking new suppliers. Using Simple, sellers can open a digital storefront to promote their products and directly offer discounts, rebates, specials and samples to restaurants 24x7. Additionally, automated tools let suppliers see customers’ whole orders and provide quotes on products they are buying elsewhere, as well as find sales leads and send quotes in minutes.