Selina Selects Duetto to Drive Revenue Automation

Michal Christine Escobar
Senior Editor, Hotels

Selina, a fast-growing lifestyle and experiential hospitality brand targeting Millennial and Gen Z travelers, partnered with Duetto, hospitality’s leading software as a service provider of revenue strategy solutions, to drive revenue automation and business reporting efficiencies across its portfolio.

Duetto’s cloud-based revenue management solutions will be implemented in 89 Selina locations, optimizing 4,256 rooms globally, with more properties to follow. Selina’s network currently includes 145 open or secured properties across 25 countries and six continents. The lifestyle brand enjoys a strong pipeline of opportunities to further expand its network across large international urban markets. 

“Technology has been, and will continue to be, key to our revenue and growth plans,” said Elad Nir, Selina’s Global CMO. “Being a lifestyle hospitality brand that sells much more than just accommodations, we need a revenue management solution that offers controlled automation, provides custom integration to our proprietary PMS, and can easily scale all of our various product offerings  – Duetto ticked all the boxes. This intelligence automation will enable us to optimize revenue across our destinations worldwide.”

Selina was founded in 2014 by Daniel Rudasevski and Rafael Museri with the aim to build one of the largest experiential hospitality brands in the world. Since its inception, Selina has steadily grown by leveraging proprietary technology to identify underperforming hotels and transform them into cultural hubs through partnerships with local artisans, designers, and food and beverage providers, in addition to introducing programming inspired by local experiences. With this rapid growth, Selina needed a tech stack that could scale quickly and efficiently to support its rapid expansion.

The hospitality innovator will operate Duetto's GameChanger revenue optimization application to price unlimited segments, channels, and room types in real-time. Duetto’s ScoreBoard business intelligence tool will enable the Selina revenue team to build forecasts and budgets in minutes, based on real-time data sets.

“Selina is a true innovator in the hospitality space, and as such their business model is a great fit for Duetto,” said David Woolenberg, CEO, Duetto. “Our solutions are built to be adaptable, agile, and above all accommodating to the unique business needs of the hospitality clients we serve. We are excited to watch Selina grow and to be a partner with them on this journey.”

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