Seattle-Based Hotel Startup Disrupts Industry with Fully Contactless Hotel Stays

New hospitality concept eliminates the need for front desks, plastic keys, extensive lines, and restrictive check-in and check-out times.
Michal Christine Escobar
Senior Editor, Hotels
Michal Christine  Escobar  profile picture
graphical user interface, text, application, chat or text message

Roomza Hotels, a new hospitality concept, is looking to disrupt the run-of-the-mill guest experience by creating a fully contactless hotel option by eliminating the need for front desks, plastic keys, extensive lines, and restrictive check-in and check-out times.

With more than 500 rooms currently in development across North America, Roomza is on a mission to completely redefine what a hotel is, how it operates, and how guests stay there whether they’re traveling for business or leisure. Through proprietary technology, the company is inspiring an entirely new travel revolution that addresses the most-common industry weaknesses including high operating costs and poor worker satisfaction.

“Roomza Hotels are designed to meet the demands of travelers who want the consistency of a major hotel brand but with the flexibility of bed-and-breakfast booking platforms,” said spokesperson Jake Fleming. “At Roomza, everything is different. We’re building a workforce where diversity is celebrated and at the same time, have removed every point of friction in the guest experience from the front desk to restrictive check-in times causing less stress and unpleasant interactions for our employees. What we’re creating is the future of the hotel industry, and we’re just getting started.”

Having the power to customize every aspect of their stay at their fingertips, guests can choose their room from a virtual floorplan and pay within the Roomza app. Once they set their check-in time, guests can head directly to their room, using their cell phone as the key. While guests can manage 100% of their stay through the app, there is also a 24-hour team of hosts available to assist with any of the guest’s needs, both virtually and in-person.

Building a lineup of modern, stylish and clean hotels, each Roomza property is equipped with everything the guest would need for a perfect stay from community rooms and self-serve coffee bars to electric vehicles to use to explore the city, all at no additional fee. The rooms are equipped with state-of-the-are soundproofing and smart, modern designs; clean bathrooms with sustainable amenities; and more, making it the perfect home-away-from home. Guests who purchase a Hotel Passport membership will also unlock unlimited access to amenities like pools, spas, gyms, business centers, event space, and even offices and boardrooms.

To learn more, visit