Sarova Hotels and Resorts, Kenya selects Cendyn’s streamlined technology ecosystem to power their CRM, Distribution, Corporate Sales, and Loyalty services

Cendyn, a catalyst for digital transformation in the hospitality industry, announces today that Sarova Hotels, Kenya’s leading independently owned hospitality group, has selected Cendyn to power CRM, distribution, corporate sales, and loyalty across their portfolio of Kenyan hotels and resorts. By partnering with Cendyn, Sarova Hotels will enjoy access to a comprehensive suite of technology and technology-enabled services to create more personalized guest experiences, nurture long-term loyalty, and drive profitable revenue growth. 

Looking for a streamlined, integrated technology and services ecosystem, Sarova Hotels turned to Cendyn to provide unmatched access to insights, data, and programs that increase conversions, boost ancillary spending, encourage repeat visits, and drive profitable revenue growth. The integrated technology and services offering will enable Sarova Hotels to reach the world's top corporate travel buyers, target their most profitable transient guests, centralize their data, and deliver personalized, on-brand experiences throughout every touchpoint in the guest journey.   

"At Sarova Hotels, we have always been focused on providing authentic travel journeys that explore Kenya's beauty, history, and cultures. As we continue to expand our portfolio, we need a technology partner who understands our guest-centric culture and provides us with the ability to connect with our guests to create more personalized and meaningful experiences," said Jimi Kariuki, Sarova Hotels Managing Director. 

"Cendyn is excited to partner with Sarova Hotels as they continue to grow and evolve their tech stack and discover new ways of delighting their guests. As hospitality enters a new age of digital transformation, hotels and resorts need the ability to analyze guest data and translate those insights into the personalized experiences guests expect from brands. By utilizing Cendyn's industry-leading CRM, distribution, corporate sales, and loyalty solutions, Sarova Hotels has the tools to elevate every guest experience and reach new audiences to scale and facilitate growth," said John Seaton, Chief Revenue Officer at Cendyn.