The chain is poised to further extend its franchise footprint over the next three years and sought a technology partner to help enable and support this growth.
The Salad Station chose Revel Enterprise due to its proven capacity to help easily set up new stores, while streamlining management of franchise operations. Revel Enterprise is currently live at 12 locations, and The Salad Station plans to roll out the platform to additional franchises in line with its continued growth.
A key consideration for The Salad Station in its technology strategy was adopting a system that allowed the integration of best of breed solutions. Revel’s open API enables easy integration of partner technologies such as Como, which is an established Revel partner and the customer engagement and marketing solution The Salad Station has adopted for its loyalty program. Since implementing the Como solution at 11 locations, The Salad Station has already signed up more than 16,000 participants into its loyalty program.
Open APIs are in demand by restaurants and tech suppliers alike. Restaurant Technology Network (RTN) introduced the industry's first and only Open API Framework, which provides a standard approach for successful integration.
“As The Salad Station prepares to accelerate growth, we wanted a proven, modern platform that would make it easy to set up new stores while also providing us the ability to offer best-in-class support and operational performance to our existing franchisees,” said Garrick Robert, Director of Franchise Operations, Salad Station. “We’re excited to partner with Revel to help achieve this vision while enabling us to drive innovation and position us to better compete in today’s increasingly digital and off-premise environment.”
Given the ongoing pandemic and increased demand for online ordering solutions within the restaurant industry, The Salad Station will also leverage Online Ordering XT, a next generation solution from Revel, to enable native online ordering and facilitate payment management and fulfillment of online orders. This allows Salad Station to control the consumer experience and avoid costly third-party service fees. The company will also implement Revel Advantage, Revel’s in-house payment processing solution, for all of its locations.