The Salad House Loyalty Program Drives Users to New App
The Salad House – a health-conscious fast casual restaurant, added a mobile app to its rewards program.
Customers will be able to utilize The Salad House’s loyalty program – called “FUELED FAM” – to take advantage of free food offers and major discounts from the brand, and users can even receive coupons and vouchers directly through notifications on the app or through text messages.
The app has a direct connection to The Salad House’s point-of-sale system. The new app includes the ability for customers to save and remember their favorites, and a coupon feature that allows the brand to provide coupons to those who share their creations on social media and tag The Salad House.
“One of the most important features about the app is that it allows us to seamlessly add another way for our customers to order food directly from our locations,” stated CEO and founder of The Salad House Joey Cioffi. “Having an app provides our users with a variety of ways to order their favorite salad creations, and being able to engage with them directly through the coupon feature is a major asset for a rapidly growing brand like The Salad House.”
“... Being able to provide our customers with the ease of mobile ordering through an app is incredibly important,” said Director of Franchise Development Jerry Eicke. “Especially with younger demographics like Generation Z, mobile ordering has become a key factor for restaurant survival amid the pandemic, and we are excited to roll out our own app for The Salad House.”