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06/08/2022

SAHARA Las Vegas Partners with Laasie to Launch a Cutting Edge Insider Program

Laasie powers the SAHARA Insider Program designed to delight guests, drive loyalty, generate revenue, and consistently over-deliver on their brand promise.
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Website showing loyalty options

SAHARA Las Vegas has partnered with Laasie to reimagine an exciting new kind of guest loyalty program, the SAHARA Insider Program. Leveraging Laasie’s signature Retain platform, a powerful membership program created to cultivate dynamic, one-to-one relationships with guests, SAHARA has effectively enhanced its existing player's program to usher in a new era of guest loyalty.

SAHARA Las Vegas is completely remodeled and reimagined for a new era, offering guests an impressive variety of modern amenities and luxuries, an enticing selection of five-star dining options, and a world-class casino. Style and sophistication are synonymous with the SAHARA brand, and, with this in mind, the cultivation of a forward-facing technology stack remains of the utmost importance.

“We pride ourselves on offering guests a truly unique and intimate Vegas experience,” explains Kat Carrera, the Executive Director of Digital Marketing at SAHARA Las Vegas. “To offer this kind of experience at scale, we frequently examine our processes and platforms to identify opportunities for growth and evolution. To that effect,
Laasie has been a great addition to our hotel loyalty technology stack. It has driven impressive booking growth in our direct channel while ensuring an instantly gratifying experience for our guests and no operational headache for our hotel staff.”

Harnessing the undeniable power of instant gratification and Laasie’s exclusive Rewards Network, SAHARA Las Vegas can now offer guests instant, high-value rewards at every interaction and touchpoint, both online and on-property. The new SAHARA Insider Program will grant guests access to Laasie’s open marketplace of local, national, and global rewards partners mindfully curated based on their interests and values. This platform is not only designed to delight guests and exceed expectations but will also seamlessly drive repeat transactions and grow customer lifetime value.


“With three distinct hotel towers that set a new standard for Vegas hospitality and personalized service, SAHARA has long been at the forefront of emerging trends and innovation,” shares Ellis Connolly, Chief Revenue Officer at Laasie. “When we think of leaders in the marketplace that are eager to explore bold new ideas and do things differently, SAHARA emerges as an obvious choice. Their commitment to personalization and exceptional service is unmatched. This partnership will introduce a new kind of loyalty program that will solidify and enhance their position as a sought-after destination and an industry leader.”

As an iconic Las Vegas experience, SAHARA will leverage this new partnership to better serve their guests and, more importantly, prove that guest loyalty isn’t a thing of the past – it just needs to be earned. “The SAHARA Insider program will drive revenue for our properties and give our guests access to exclusive experiences that are not to be missed,” shares Carrera. “
We are incredibly excited to expand our partnership with Laasie with their next-gen loyalty product and continue to see their suite of instant-reward based products as differentiators for SAHARA Las Vegas.”

Laasie’s unique platform is unlike any other solution on the market, with a proven track record of increased conversions and net revenue. The lightweight, turnkey solution delivers incentives upon the desired action and rewards guests on the hotel’s website, while on-property, or traveling home. It also supports white labeling for all customer-facing interfaces to match a brand’s marketing guidelines.