SABA Hospitality Wins the 2019 HITEC E20X People’s Choice Award in Minneapolis

Michal Christine Escobar
Senior Editor (Hotels)
Michal Christine  Escobar  profile picture

SABA Hospitality has claimed the People’s Choice Award in this year’s Entrepreneur 20X competition at the Hospitality Industry Technology Exhibition and Conference, held last week at the Minneapolis Convention Centre. Selected by conference attendees, SABA Hospitality received the award as the people’s favourite and most innovative hospitality technology solution for 2019.

In front of a packed room of over 600 industry professionals, the 2019 E20X competition featured presentations by eight competing companies. SABA Hospitality was recognized with one of the industry’s top innovation awards following a presentation by Byron Webster, the company’s co-founder, on SABA Hospitality’s bespoke hotel chatbot that sets a new standard for breaking down language barriers and engaging guests in meaningful, personalized interactions.
The E20X Award comes on the back of SABA Hospitality’s recent expansion from Asia into both Europe and the Middle East. It also follows a number of recent reports suggesting language barriers continue to provide accommodation providers of all persuasion the greatest challenge in modern travel. 

The SABAGuest Request solution provides a complete 360⁰ platform that centralizes communications throughout the entire guest journey. Using artificial intelligence based technology, the solution will automatically answer guest questions, take requests, manage complaints, and make recommendations. Additional features also allow guests to order all their food and beverage, make booking requests and view property specials and promotions. All this functionality is accessible via the guests own mobile device, without the need for downloads.

The solutions multilingual capabilities allow guests from all backgrounds to communicate with a hotel in their own native language, providing personalization that not only improves guest satisfaction but drives revenue. And with the ability to implement the solution across an entire group from a centralized environment, operators of any size can now deploy their very own chatbot across an entire portfolio, with total consistency, in less than a week.
For more information, visit