RUI Enlists Level 3 Communications to Speed Website Performance

RIU Hotels & Resorts, which operates more than 100 hotels in 19 countries, has enlisted Level 3 Communications to improve website speed, performance and content security for RIU and its website visitors.

 

"We understand that our customers not only expect a fast, reliable website experience no matter where they are in the world, they want to know that any personal information they provide on our site is truly safe," says Jose Maria Puerta, RIU's chief technology officer. "With Level 3's High Performing Websites solutions, we're able to provide both the speed and security our customers demand, and provide it across a broader international scale – an important factor as we look to grow our business."

 

Level 3's High Performing Websites solutions provide Spain-based RIU with significantly improved website speed and page load times. These factors are increasingly important in meeting Web visitors' expectations and in improving conversion rates, particularly for e-commerce sites like RIU's. To support secure transactions and overcome potential performance challenges associated with SSL (a technology which helps with secure online transactions, but is particularly resource-intensive), RIU turned to Level 3 to not only ensure secure delivery of content, but to also accelerate the delivery of secure Web pages and components.

 

With Level 3, RIU is also benefitting from an expanded geographic reach for the company's site and better website scalability, which allow the company to more quickly and efficiently reach customers. An important factor in RIU's decision to work with Level 3 was the expanding reach of RIU's e-commerce site to customers in Latin America, which they are now able to do with Level 3's services.