Revinate Joins SiteMinder Exchange

Revinate, the Software-as-a-Service (SaaS) company that helps hotels transform guest data into revenue, announced it partnered with the cloud platform SiteMinder, as the latest hotel application to connect into SiteMinder Exchange. The connection will make Revinate Marketing accessible to a multitude of property management systems (PMSs) integrated into SiteMinder Exchange, a powerfully-simple solution launched this year to solve the connectivity problem for hotel PMSs and hotel applications everywhere.

Through the connection, Revinate can now broaden its addressable market, expedite its speed to market and increase adoption of its Marketing service among hotels globally.

SiteMinder’s SVP global partnerships, Dai Williams, says, "Through SiteMinder Exchange, many more hotels can now use Revinate’s solution to access the guest data they need for today’s sophisticated marketing programs and, in turn, drive revenue from targeted email campaigns.” 

SiteMinder Exchange has attracted nearly 100 publisher (PMS) and hotel application partners since its launch in June, with dozens more in development. Designed to address the historical connectivity challenge for developers of hospitality systems, SiteMinder Exchange acts as a data layer that sits between and connects hotel PMSs and applications, which range from CRMs to upselling tools, revenue management systems and guest messaging.