Resorts World Genting Deploys Management Solutions to Fully Maximize Revenue

Resorts World Genting has selected The Rainmaker Group to establish its revenue management solution – GuestREV® – at its resort. This major tourism destination located at the peak of Genting Highlands encompasses six hotels, including one of the world’s largest with more than 7,000 rooms. It also includes casinos, theme parks, restaurants, shopping and other amenities of a premier, integrated family leisure and entertainment resort.
 “Our goal is to continue improving our financial results through a more effective method of pricing and managing all of our guest services as part of the guest experience,” said Paul Baker, deputy COO, Resorts World Genting. “After a long search we chose The Rainmaker Group for its total guest value methodology, proven solutions starting with GuestREV, and the company’s constant innovation year over year,” he added. “We look forward to implementing a total guest value strategy to fully maximize revenue in hotel, restaurant, gaming, theme park and other components of our diverse resort destination.”
GuestREV, Rainmaker’s flagship revenue management solution, is built upon proven forecasting and optimization algorithms to provide the most accurate forecasts for different types of demand as well as optimal pricing. Demand uncertainty is factored into each forecast, and profit optimization algorithms consider costs as well as revenues, resulting in both top and bottom-line growth and rapid ROI after implementation.
GuestREV was the first to factor Total Guest Value into the optimization process. By considering not just room revenue but potential revenue from gaming, food and beverage, spa, and other profit centers as well, this key feature ensures that rates are developed with the total profitability of each guest segment in mind. An intuitive interface helps users immediately identify both need dates and dates where the opportunity to yield rates exist. This allows users to make quick and confident decisions around promotions, marketing, and yielding.

Finally, the ability to factor market rates into rate recommendations allows Rainmaker clients to focus their energies on practices and analyses yielding the highest returns. GuestREV integrates with leading property management systems as well as in-house and legacy systems.
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