ResortQuest to Power Targeted Email Marketing Campaign with Knotice
The leading vacation rental hospitality and resort real estate company ResortQuest has selected Knotice Ltd.'s Concentri EmailPlus to improve audience targeting and execute next-generation triggered email marketing programs for their diverse customer audience. Knotice is a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance.
"Whether it is recent stay information or website visits, effective email marketing in the hospitality industry requires data," says Cheryl Spezia, VP of marketing at ResortQuest. "Having a deep understanding of our guests is crucial, and Knotice's software platform is truly unique in its ability to bring together a variety of different data points with its universal profile management system to power targeted and automated email marketing."
ResortQuest intends to implement a wide variety of email marketing initiatives that include lifecycle campaigns, targeted offers to guests who stay at certain resorts, and new information and reminders for guests with an upcoming stay.
"Whether it is recent stay information or website visits, effective email marketing in the hospitality industry requires data," says Cheryl Spezia, VP of marketing at ResortQuest. "Having a deep understanding of our guests is crucial, and Knotice's software platform is truly unique in its ability to bring together a variety of different data points with its universal profile management system to power targeted and automated email marketing."
ResortQuest intends to implement a wide variety of email marketing initiatives that include lifecycle campaigns, targeted offers to guests who stay at certain resorts, and new information and reminders for guests with an upcoming stay.