Rainmaker’s revcaster Powers Newly Enhanced Market Intelligence for Omni Hotels & Resorts

The Rainmaker Group (Rainmaker), a provider of cloud-based hospitality revenue and profit optimization software, announced that it has expanded its partnership with Omni Hotels & Resorts (Omni) by transitioning them to the recently launched, next-generation of revcaster across the brand’s portfolio of properties, covering more than 20,000 rooms across 60 properties in North America.

In addition to being a revcaster customer since 2015, Omni is a longstanding customer of Rainmaker’s guestrev and grouprev solutions, which optimize room rate and other ancillary revenue for transient and group business. By adding revcaster to the mix, Omni strengthens its revenue management technology stack and gains market and competitive intelligence and analysis.

Last year, Rainmaker unveiled revcaster’s next-generation platform, which increases the power and functionality of the original competitor rate shopping model. The addition of third-party systems integrations, cross-functional collaboration tools, and flexible rules and alerts — all wrapped into an updated and modernized user interface — allows users to go beyond simply monitoring competitors’ rates. The new platform enables revenue managers, owners and operators to follow standard revenue management best practices without the heavy investment typically required when implementing a true Revenue Management System (RMS).

“revcaster’s new platform is a game changer for our organization and our industry,” said Jamie Pena, Vice President of Revenue Management and Global Distribution at Omni. “The ability to create custom personalized dashboards that display market data in any format really makes the product feel like our own. And the data itself is more powerful than ever with the addition of real-time rate shopping, integration of other data points, such as weather and events, and the like.”

Rainmaker’s revenue and profit optimization product suite includes:

• guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;
• grouprev, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand, and price sensitivity to recommend the best pricing for group business;
• revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; and
• revintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.

Omni Hotels & Resorts is a privately-held international luxury hotel company based in Dallas. The company is currently owned by Robert Rowling of TRT Holdings, who bought the company in 1996 from World International Holdings, Ltd. and the Hong Kong-based conglomerate The Wharf (Holdings) Limited. The company currently operates 60 properties in the United States, Canada and Mexico, totaling more than 20,000 rooms and employing more than 23,000 people.