Fuku, a growing collection of fast casual restaurants specializing in fried chicken sandwiches from chef and restaurateur David Chang, today announced that industry veteran Claudia Lezcano has been appointed as the company’s new Chief Executive Officer.
With more than 25 years of marketing experience for major brands, Lezcano most recently worked at Church’s Texas Chicken where she served as Senior Vice President of US Marketing. Before Church’s, Lezcano held top marketing positions at Celebrity Cruises, the NFL’s Miami Dolphins, and the MLB’s Miami Marlins. Her extensive QSR and restaurant experience also includes 8 years at Burger King Corporation, where she led strategy and marketing communications for the then $3 billion company. As CEO, Lezcano will be responsible for identifying additional opportunities that will drive accelerated growth and expansion of the Fuku footprint.
"I have known Claudia throughout my career and admire her tremendous work ethic, brilliant marketing vision, and positive attitude while facing the toughest of challenges,” said Matt Higgins, Cofounder and CEO of RSE Ventures, whose portfolio includes Fuku as well as David Chang’s renowned culinary brand Momofuku and Australian-inspired lifestyle and hospitality brand Bluestone Lane, among others. “Claudia is one of those dynamic executives who understands that the success of a restaurant brand starts with operational excellence and delivering on the promises you make to your customers and broader communities.”
In addition to operating its own storefronts, Fuku has a presence in stadiums and arenas, airports, and ghost kitchens.