PurpleCloud Technologies Now Available on Oracle Cloud Marketplace

Michal Christine Escobar
Senior Editor, Hotels
a house keeper making a hotel bed

PurpleCloud Technologies, a leading provider of gamified software solutions and data analytics for the operations and management of hotels, resorts, and vacation rentals, and a member of Oracle PartnerNetwork (OPN), today announced that its gamified service optimization platform is available on Oracle Cloud Marketplace and can be deployed with the Oracle Hospitality Integration Platform for Oracle Hospitality OPERA Cloud customers. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle Partners.

PurpleCloud provides visibility into employee productivity and insight into trends. PurpleCloud’s Gamified Service Optimization Platform incentivizes hotel employees to complete tasks quickly and efficiently, and then recognizes and rewards them via a point system when performance goals are met. The solution contains an algorithm that enables departmental managers to track tasks. For example, when rooms are cleaned and ready by a set time, associate room inspection scores improve. As work orders are completed and reported in real time, employees are audibly notified via their mobile device and reward points are calculated and assigned. Managers can leverage the PurpleCloud point system to keep track of employee productivity and convert points to prizes. Simultaneously, task information is shared between PurpleCloud and Oracle Hospitality OPERA Cloud PMS in real time to allow a frictionless guest experience.

“The goal of gamification is to engage employees and inspire collaboration for overall better productivity and improved employee retention,” said Adria Levtchenko, PurpleCloud Co-Founder and CEO. “PurpleCloud is one of the first hotel technology companies to apply this principle to our service optimization platform and hoteliers are seeing impressive results. Through our integration with Oracle Hospitality OPERA Cloud – which uses next-generation, open, self-service APIs  associates on the front line can access the back-of-house information they need in real-time to provide the highest level of guest service. Oracle and PurpleCloud are helping eliminate inefficiencies in housekeeping and lowering the cost of housekeeping services; increasing revenues by detecting and managing early arrivals, late check-outs, and stay-over services; and lowering turnover through gamification by keeping team members engaged, working hard, and feeling recognized.”

PurpleCloud’s two-way integration with Oracle Hospitality OPERA Cloud enables important data to flow between both systems, enhancing workflows and increasing gamification automation. Specific features enabled by this new integration include real-time occupancy updates, two-way real-time room status updates, room move information, VIP data, guest name information, and guest language information.

“Our participation in the Oracle Cloud Marketplace further extends our commitment to the Oracle community and enables hoteliers to easily reap the benefits of both PurpleCloud and Oracle Hospitality OPERA Cloud,” Levtchenko said. “We look forward to leveraging the power of the Oracle Cloud to help us achieve our business goals while enabling hoteliers to leverage the latest and greatest technology stack.”

Hotels Reaping the Benefits

Le Parc Suite Hotel in West Hollywood, Calif., has been leveraging the PurpleCloud integration with Oracle Hospitality OPERA Cloud integration over the past year.

“The integration has been seamless,” said Karla Roque, Le Parc Suite Hotel Manager. “It allows my team to manage their workload more efficiently and this enables them to focus on quality of execution. As a true cloud solution, our team is no longer encumbered by overly expensive and buggy installed software or hardware required for legacy solutions.”

“PurpleCloud with Oracle Hospitality OPERA Cloud has allowed our team to manage our workstream more intelligently, which has led to an increase in total productivity as well as time to service,” she added. “The user experience is very straightforward and required minimal enablement, resulting in a easy adoption by the team."

Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications offering unique business solutions, including ones that extend Oracle Cloud Applications. Oracle Cloud is an enterprise cloud that delivers massive, non-variable performance and next generation security across a comprehensive portfolio of services including SaaS, application development, application hosting, and business analytics. Customers get access to leading compute, storage, data management, security, integration, HPC, artificial intelligence (AI), and Blockchain services to augment and modernize their critical workloads. Oracle Cloud runs Oracle Autonomous Database, the industry's first and only self-driving database.

“The need to improve operational efficiency is always top-of-mind for hoteliers, but the need is especially acute in light of today’s labor shortage. PurpleCloud is changing the game for back-of-house employee engagement and productivity, boosting both employee and guest satisfaction,” said Luis Weir, senior director, integrations and APIs strategy, Oracle Hospitality. “The integration between PurpleCloud and Oracle Hospitality OPERA Cloud will help make operations simpler, more productive, and more fun for hotel employees.”

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