Puncchh to Expand Offerings to Include AI, Machine Learning for Predictive Marketing

Punchh, a provider of digital marketing for restaurant operators, has garnered $20 million in funding led by Sapphire Ventures.

The new funding will be used to expand the Punchh Marketing Cloud to new industries and roll out predictive marketing capabilities using AI and machine learning.

Punchh is also releasing a new product, Punchh Acquire, which converts anonymous customers into brand loyalists through a broad array of channels including Wifi, SMS, social platforms, Apple Pay, eClub and others. The new Punchh Acquire product, previously available only as a Private Beta, is now available to all Punchh customers.

Punchh’s new AI and machine learning tools will empower brick-and-mortar retailers with the same data-driven, omni-channel marketing strategies that have allowed digital merchants to continually gain market share. By enhancing the Punchh marketing platform with intelligent and predictive consumer profiles, marketers at every level can create impactful, custom campaigns and offers across national, local, sku or even weather-based strata. Punchh combines omni-channel marketing opportunities with artificial intelligence-driven marketing.

Punchh’s restaurant customers include Pizza Hut, Quiznos, Smashburger, Del Taco and The Coffee Bean & Tea Leaf.  In related news, Punchh plans to broaden its focus to include new vertical markets including health & beauty and convenience stores.