The pizza retailer has seen more than 1.5 million new customers since March 10 and more than 100,000 new members have joined the Donatos Pizza Love Rewards loyalty program.
Donatos has seen both sales and location growth since March and the brand is looking to hire 1,000 new associates across all of its locations – both company and franchise system-wide – to meet the growing demand.
“While there have been many challenges during this time, our customers have been amazing with the way that they have supported our business,” said Tom Krouse, CEO and President of Donatos. “Our loyal customer base keeps coming back and we are gaining new customers every day. Our reputation for serving a fresh, delicious, consistent product has served us well.”
The pizza business, which is well-suited for pickup and delivery, has flourished during the pandemic and especially at Donatos. The brand has seen more than 1.5 million new customers place at least one order since March 10 and more than 100,000 new members have joined the Donatos Pizza Love Rewards loyalty program during that span. The brand has also opened eight new restaurants during the pandemic – including four in Florida – and two more new locations are slated to open before the end of the year.
With this growth, the brand is looking to hire additional associates with a focus on adding more delivery drivers and opening/closing associates. There are also manager positions available, and Donatos has a well-defined professional growth plan that allows for associates to be promoted within the company.