Popeyes Uses Software to Test Biz Initiatives

Popeyes Louisiana Kitchen, Inc. has signed an agreement to license APT’s  Test & Learn Management System. Popeyes is using APT to test strategic initiatives across its network of more than 1,700 domestic restaurants. With this agreement, Popeyes joins over 30 restaurant brands, such Wendy’s, SUBWAY, and Red Robin Gourmet Burgers, that use APT’s cloud-based Test & Learn software to evaluate a wide range of business initiatives, including menu strategies, pricing, marketing and media, labor and operations, and capital investments.
To accurately optimize large dollar investments, from media to remodels to pricing, restaurants are increasingly leveraging Test & Learn, the process of trying an idea in some markets, in some restaurants, or with some customers and comparing the performance of a “test” group to the performance of an optimally-matched “control” group.
To overcome the inherent challenges of measuring in-market initiatives, an increasing number of restaurant organizations are now leveraging APT’s cloud-based Test & Learn software.  
APT’s software suite for restaurants also includes tools to visually explore restaurant performance data, improve the menu, determine the profile of the best performing sites, and measure price elasticity.
During an initial pilot project with APT, Popeyes used APT’s Test & Learn® software to determine the incremental impact of investments across local and national media, remodels, and value initiatives.
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