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06/04/2021

PLAYSTUDIOS and MGM Resorts International Expand Partnership, Add MGM Northfield Park to Player Rewards Portfolio

Expansion continues to validate the benefit of playAWARDS loyalty marketing to MGM hotel and resort destinations.
Michal Christine Escobar
Senior Editor (Hotels)
Michal Christine  Escobar  profile picture

Award-winning mobile game developer PLAYSTUDIOS is expanding its partnership with global hospitality brand MGM Resorts International, securing the exclusive social and mobile gaming rights to Ohio’s MGM Northfield Park. Players of PLAYSTUDIOS free-to-play mobile apps will now see the Cleveland-area gaming and entertainment desti

MGM Northfield Park boasts a lineup of vibrant restaurants and bars, including TAP Sports Bar, Concerto Italian Kitchen and Kosar’s Wood-Fired Grill (named for Cleveland Browns legend Bernie Kosar); as well as A-list musical artists and comedians in Center Stage and The Neon Room; and a high-energy casino and gaming floor at the center of the excitement.

“We know that our players are always looking for rewards that they can enjoy close to home,” says PLAYSTUDIOS Founder, Chair, and Chief Executive Officer Andrew Pascal. “Adding MGM Northfield Park to our collection opens up new geographic possibilities and serves as a further testament to the value of our collaboration with MGM Resorts International.

“Northfield Park is the 18th MGM property to join playAWARDS, extending an incredibly successful partnership that began nearly 10 years ago.”

The playAWARDS rewards portfolio includes a collection of real-world perks from the world’s most popular travel, leisure, lifestyle, and entertainment brands. Today, players can access an exciting lineup of exclusive rewards from MGM Resorts International properties, including Bellagio, ARIA, Vdara, MGM Grand, Mandalay Bay, Park MGM, The Mirage, New York-New York, Luxor, Excalibur, Beau Rivage, Gold Strike, Borgata, MGM Detroit, MGM National Harbor, MGM Springfield, and MGM Cotai.

David Tsai, President of the Midwest Group for MGM Resorts, adds, “Throughout the years, PLAYSTUDIOS apps have introduced millions of players to the virtual and real-world thrills of our resorts. With the addition of MGM Northfield Park to the playAWARDS portfolio, players and guests can experience the excitement of our resorts throughout the country.”

nation showcased in the playAWARDS portfolio of in-game rewards. Players who accumulate loyalty points during gameplay can now redeem their points for those exclusive new rewards.