playAWARDS, a loyalty marketing platform created by award-winning mobile game developer PLAYSTUDIOS, has partnered with global hospitality brand IHG Hotels & Resorts to offer players of PLAYSTUDIOS mobile apps – myVEGAS Slots, myVEGAS Blackjack, POP! Slots, my KONAMI Slots, and myVEGAS Bingo – exclusive rewards, including room packages, at select IHG hotels in the continental United States.
playAWARDS and IHG Hotels & Resorts will launch their rewards partnership with eight hotels, and potentially expand to more cities in the near future. Hotels included in the launch were handpicked by IHG and playAWARDS to meet the desires and interests of players, and include the AAA 4-Diamond and Forbes 4-Star InterContinental Boston; the “Landmark of Southern Luxury” InterContinental Buckhead Atlanta; the iconic 73-story InterContinental Los Angeles Downtown overlooking the city; InterContinental Chicago Magnificent Mile, the “Crown Jewel of Michigan Avenue”; the waterfront InterContinental San Diego; Washington, D.C.’s historic 200-year-old The Willard InterContinental; and Manhattan’s EVEN Hotel New York Times Square South and Crowne Plaza HY36 Midtown Manhattan near Penn Station.
“It is a genuine thrill to welcome IHG Hotels & Resorts, a marquee brand with an outstanding reputation for creating unique and memorable guest experiences, to our playAWARDS portfolio,” says PLAYSTUDIOS Founder, Chairman, and Chief Executive Officer Andrew Pascal. “Destination cities and hotels are top of mind for our players, and as a worldwide hospitality leader, IHG Hotels & Resorts truly diversifies the rewards that we’re able to offer through playAWARDS. With access to IHG Rewards just a tap away, our players will be able to experience new sights, sounds, and tastes in some of our favorite cities.”
The collection of all-new IHG Hotels & Resorts rewards were made available to PLAYSTUDIOS players beginning Thursday, April 15, and include discounted room offers, as well as food and beverage credits at select outlets that are open in accordance with local and state health guidelines.
“playAWARDS has opened up an entirely new world of opportunities for reaching one of the world’s fastest-growing consumer segments,” says IHG Hotels & Resorts’ Vice President of Commercial and Revenue Management CMH - US, Cesar Wurm. “We are so excited to offer these rewards to the millions of PLAYSTUDIOS players worldwide, including those living within minutes of our properties and longing to experience a staycation or night out on the town.”
The playAWARDS portfolio is accessible via the “Rewards” tab in all PLAYSTUDIOS games and it connects players to more than 275 celebrated brands offering unique access, experiences, and rewards around the globe. PLAYSTUDIOS games are available to download free on iOS, Android, Kindle, and Facebook.