Technology is at the heart of Little Caesars’ modern concept. At MURTEC Executive Summit and Showcase on Oct. 14, CIO Anita Klopfenstein will share how the brand is pivoting to a cloud-first, scalable platform with integration flexibility.
With each internet outage, the problems compounded when orders from food delivery services were not received, credit card transactions could not be processed, and the phones didn't work.
The ProMeasure software and connected scale offer a way for kitchen teams to portion any ingredient accurately and quickly, lowering the opportunity for food waste and ensuring recipe consistency.
The program, which began in 2010, has seen a rapid continuation of growth that began in early 2020 with more than 100 thousand customers joining the program each week. In 2021, the rewards program has contributed to almost half of the brand’s sales.
Through the delivery-only partnership with REEF, customers in more areas of Music City and the surrounding communities will be able to order Donatos on demand.
