Pizza Hut Europe has partnered with marketing automation platform Punchh to power its “Hut Rewards” loyalty program across its UK Delivery estate.
Pizza Hut selected Punchh for the platform’s ability to drive deeper customer relationships, providing a seamless way to connect with the brand, receive promotions and earn rewards across channels.
To join the program and earn points called “Slices,” customers simply sign up online or via the mobile app. Slices are earned according to spend amount for purchases online and can be redeemed for free pizza or sides.
“We’re really excited to have launched Hut Rewards across our Delivery portfolio in the UK. For us, Hut Rewards is all about celebrating our shared love of food and provides a platform for us to say thank you to our loyal customers," said Pizza Hut Europe Chief Sales and Brand Officer Stephan Croix. "The launch of Pizza Hut’s loyalty program in the UK marks the latest development in our digital journey to make getting a pizza easier, faster and tastier.”
Punchh is a cutting edge digital marketing platform for physical retailers, with a customer network that includes over 125 restaurant chains across the globe. The company's technology integrates directly with in-store point of sale (POS) and ecommerce systems to provide Amazon-like customer insights across channels to physical retailers. Currently, Punchh is the only marketing solution in the world that combines an array of omnichannel marketing opportunities with artificial intelligence-driven marketing.