Pizza Hut Debuts Hut Rewards; Rewards Members for Every Dollar Spent Online

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Pizza Hut Debuts Hut Rewards; Rewards Members for Every Dollar Spent Online

08/03/2017
Pizza Hut announced the introduction Hut Rewards: a pizza loyalty program that rewards customers with unlimited points for every dollar spent on food online. The program differs from other pizza loyalty programs in that customers can earn a free pizza in as little as one visit, along with points for every dollar spent. The points based program rewards two points for every one dollar spent online on food, which can be applied toward a Medium ANY™ Pizza (any recipe, any toppings) for 200 points; or a Large ANY™ Pizza (any recipe, any toppings) for 250 points.
 
"The new Hut Rewards program enables customers to earn unlimited points as well as a free pizza in as little as one order, which is why we believe it is the best loyalty program in the category," said Jeff Fox, Chief Brand and Concept Officer, Pizza Hut, U.S. "By exclusively rewarding customers with points for every dollar spent on food online, we like to say that it pays to be loyal at Pizza Hut."
 
New customers can visit PizzaHut.com, click on the Hut Rewards program opt-in and quickly complete a profile to simultaneously create a digital account and enroll in Hut Rewards. Existing customers can simply sign into their account and choose to opt-in to the Hut Rewards program.
 
Once enrolled, customers can begin earning points immediately, and every dollar spent on food online goes toward a free pizza. Other benefits include exclusive offers, birthday rewards, and more. Hut Rewards points can be earned and redeemed during online or mobile orders only, for delivery or carryout. Taxes, tips, donations and gift cards do not earn points. Upon redemption, customer is responsible for all taxes, delivery charges and delivery minimums that may apply. Additional charges for extra cheese and stuffed crust may apply.
 
Pizza Hut partnered with Punchh and implemented its restaurant marketing platform for the Hut Rewards loyalty program. By partnering with Punchh, Pizza Hut is able to rapidly transform its digital strategy starting with loyalty.  By using Punchh, Pizza Hut can calculate loyalty points and reward guests for their online and mobile ordering spend. Also, Pizza Hut can gather guest insights, segment and target guests in real-time with personalized offers, which drives drive higher frequency and increases average spend.
 
The launch of Hut Rewards comes on the heels of Pizza Hut announcing that it expects to add 14,000 drivers to its system before year's end. The additional drivers enable Pizza Hut to ratchet up its delivery capabilities following the development of a proprietary delivery network algorithm that improves the reliability and accuracy of deliveries. 
 
In constant pursuit to make it easier for customers to get a better pizza, Pizza Hut rolled out a number of digital enhancements over the course of the last year. Recently, Pizza Hut introduced a Delivery Tracker that allows users to track their delivery at three critical times: the moment the order is received, the time the pizza is being made, and when the order is out for delivery.  Customers can also opt to receive text alerts for updates on their delivery status without needing to reopen the app or web browser. 
 
Other easy-ordering solutions by the restaurant company include: Amazon Alexa voice service, Facebook and Twitter chatbot menu, social sign-in via digital ordering platforms, one-button reorder functionality, visible promise time, popular pizzas button, and Visa Checkout fast-pay options, among others.