P.F. Chang's Selects Fishbowl's Loyalty Platform to Power Its Enterprise Loyalty Program

Fishbowl, Inc., a marketing and analytics solutions provider for the restaurant industry, said it is pleased to announce that P.F. Chang's chose Fishbowl, Inc.'s Loyalty platform to power its enterprise loyalty program, the latest in the company's digital transformation initiatives.

P.F. Chang's and Fishbowl, Inc. embarked on strategic long-term roadmap over a year ago in which Fishbowl, Inc.'s data-driven platform was utilized to automate customer engagement and create actionable insights for P.F. Chang's, transforming the way guest data is used to deliver exceptional guest experiences.

"Fishbowl, Inc.'s platform has been instrumental in helping drive our positive sales performance," said Brian Best, director of interactive engagement for P.F. Chang's. "We are very excited to expand our partnership as we strive to provide the most relevant, personalized digital experiences for our guests."

Founded in 1993, P.F. Chang's is a casual dining restaurant providing Asian cuisine in 300 locations across the globe. With 212 locations in the U.S. alone, it is the largest full-service Asian restaurant concept in the country. In the spring of 2016, P.F. Chang's partnered with Fishbowl, Inc. on a digital transformation effort to enhance and build deeper omni-channel customer relationships.

Working alongside P.F. Chang's, Fishbowl, Inc. undertook a comprehensive effort to analyze the restaurant's customer data from all sources, including loyalty programs, surveys, reservations and eClub. It helped P.F. Chang's synthesize this information resulting in actionable insights, targeted promotions, worked to enable automation of customer engagement efforts in a highly-segmented, cross-channel and personalized way.

P.F. Chang's now uses its system to trigger customized promotions based on the segment into which each guest or member falls. The company has also built sophisticated 2-way integrations with 3rd party vendors and internal business intelligence systems to ensure a single view of each customer from all angles, at all times.

"Our strategic partnership with Fishbowl, Inc. is a real win, and we are very pleased with the results," said Best. "Our customers have benefitted from a more personalized relationship with our brand, and in turn, we have seen the financial benefit. Fishbowl, Inc.'s platform provides actionable analytics that has moved the needle for us."