P.F. Chang’s Adds Full-Service Restaurant in NJ

P.F. Chang’s is opening a restaurant location inside the Rockaway Mall, in Rockaway, New Jersey.

From inspired menu favorites to elaborate décor, guests at the new Bistro are guaranteed an elevated dining experience. The location features a unique 7-foot-tall hand-crafted golden dragon head, which compliments the beautiful exterior mural and welcomes guests in upon arrival.

“P.F. Chang’s offers a premier destination for guests to celebrate with family and friends on any occasion,” said Art Kilmer, COO of P.F. Chang’s. “We’re dedicated to providing unforgettable moments for our guests, and we’re excited to partner with the Rockaway community to bring our immersive Asian dining experience to even more people in New Jersey.”

[Digital Demands Present New Challenges, Opportunities for Restaurants]

The new 5,433-square-foot location, which features a patio area and seats around 200 guests, is part of a nationwide brand refresh. It is also part of a broader expansion in New Jersey, with another opening in Toms River, N.J. later this spring. Additionally, there are P.F. Chang’s To Go restaurants opening across the country, including both urban and suburban locations in places such as Colorado, Florida, Texas, New York, Louisiana, Nevada and Arizona.

[75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.]

The news follows on the heels of the January opening of  P.F. Chang’s To Go location in the Dallas-Fort Worth area in Flower Mound, Texas. Launched in 2020, P.F. Chang’s To Go concept features a smaller footprint, creating access to elevated Asian cuisine in high-density metropolitan communities, allowing more guests to experience the P.F. Chang’s Asian favorites. P.F. Chang’s To Go is a convenient format that provides a solution for online ordering, takeout, catering and delivery.