Paytronix Systems Inc., announced that Kristin Lynch has been named Director of Restaurant Insights. In her new role, Lynch oversees restaurant brands’ engagement with Paytronix Data Insights, an enhanced service offering that combines out-of-the-box dashboard reports with a team of experienced analysts to help uncover actionable insights from disparate data sources.
As Director of Restaurant Insights, Lynch will lead a team of strategists and marketing specialists for more than 40 restaurant clients, including Jimmy Johns, Uno's, Potbelly, Checkers and Rally's, Caribou Coffee, Qdoba, Papa Murphy's, and California Pizza Kitchen. Helping brands to synthesize data from sources such as loyalty programs, email clubs, guest surveys, social networks, and online ordering, Lynch and her team enable these brands to achieve a complete view of their guests and, ultimately, to send them more relevant offers and increase overall sales.
“At Paytronix, I have the privilege of collaborating with restaurant brands, bringing them data insights, thinking through bigger planning ideas with them from a brand/business perspective, and providing ROI and showing the value of a campaign or the loyalty program,” said Lynch. “Our teams help these brands create and implement the digital marketing and data acquisition initiatives that fuel deeper, more profitable, one-to-one relationships with their customers.”
Prior to joining Paytronix, Lynch spent more than 20 years leading marketing for large CPG and Retail brands, such as 9Lives Cat Food, Kleenex Facial Tissue, Craftsman Tools, Pyrex, Thorntons, and Round Table Pizza. She is based outside of Atlanta.