PAR Technology Adds Deliverect to Its Brink POS Integration Ecosystem

Michal Christine Escobar
Senior Editor, Hotels

ParTech, Inc., a global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries, announced the introduction of Deliverect, a comprehensive online order management tool, to its growing Brink POS® integration ecosystem. ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation.

Deliverect is an online order management system that provides restaurants with a unique omnichannel approach to streamline orders from online and third-party sources. Operators can do everything from synchronize order management systems to update menus with the click of a button. They can also make meaningful business decisions using data compiled from a variety of available reports. The result is a better operation that ensures order accuracy, saves time and labor, and ultimately increases overall restaurant revenue.

“We’re excited to welcome Deliverect into the growing Brink POS® integration ecosystem,” Stephen Lee, Director of Strategic Partnerships for PAR, commented. “Whenever we can help our customers modernize their operations while simplifying the online and third-party ordering process, it’s a win for everyone.”

The partnership helps Brink POS users remove a critical barrier in the ordering process, reducing the frustration restaurants and customers sometimes face when placing orders through a third-party delivery platform.

"PAR and Brink POS understand that the best restaurant solutions are the ones that remain invisible - allowing the restaurant to focus on their food and their people,” Alicia Goodman, Partner Manager for Deliverect, explained. “We couldn't be happier to be a part of the innovative Brink POS ecosystem."

Deliverect has processed more than 25 million orders worldwide, resulting in about 80% fewer order errors and 25% more revenue for participating restaurants. The company has also grown its operation exponentially, from 50 employees in early 2020 to nearly 160 today, to support its growing number of customers.

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