Papa Gino's, D'Angelo's Parent Signs Deal with Personalization Platform
New England Authentic Eats LLC, the owners of Papa Gino’s and D’Angelo Grilled Sandwiches, has selected Recurrency to better connect with their guests across all New England locations in a three-year agreement.
After launching Mobivity’s Reach solution to send personalized mobile communications, the company sent identical offers to both email and SMS subscriber databases, where Reach showed a significant lift. Mobile offers sent garnered nearly 14x the redemption rate of the same offer sent via email. Moving forward, Mobivity will continue working with New England Authentic Eats to develop more intelligent and personalized marketing campaigns across the 165 locations throughout New England, with the ultimate goal of increasing the iconic hometown brands’ transactions, all while gathering and analyzing valuable performance data to improve the effectiveness of each campaign and provide better experiences to their loyal guests.
In just three months, this campaign drove over 25K transactions and $125K in attributable revenue.
“Our relationship with Mobivity is paying for itself in real-time, with profits generated by new customers alone outpacing the total program costs,” said Jesse Erhartic, Vice President of Digital Marketing of Papa Gino’s & D’Angelo Grilled Sandwiches. “While promoted primarily in our Owned Channels, (in-store, email, and website), nearly 10% of all new Papa Gino’s guests were acquired via text since the launch of the program. To date, these new guests are transacting more frequently than 2/3 of our existing guests.”
Additionally, New England Authentic Eats agreed to a full installation of the Recurrency platform in Papa Gino’s and D’Angelo Grilled Sandwiches locations, allowing them to capture unique transactional data directly at the point-of-sale with Recapture, send personalized mobile communications with Reach, print smarter communications in-store with Receipt, motivate certain employee suggestions with Reup, and analyze the effect these efforts have on the business with Recognition.
Following the spike in restaurant home delivery, paired with growing competition in the restaurant industry for customers, Papa Gino’s and D’Angelo Grilled Sandwiches sought an approach that focused on what guests want, pairing that with ongoing personalized offers. Mobivity’s proven successes with multi-national brands in driving guest frequency and spend with this approach served as a key factor in New England Authentic Eats, LLC decision-making process.