OYO UK Partners with PredictHQ to Drive More Accurate Forecasts with AI and Data-Driven Demand Solutions

Michal Christine Escobar
Senior Editor, Hotels
escobar

OYO, a travel technology brand, announced a partnership with PredictHQ, a demand intelligence company, to provide OYO with the necessary data and insights to drive demand and enable smarter pricing and packaging of its rooms.

The collaboration will see OYO use PredictHQ’s enriched and verified event data and allow OYO to use data and AI, to empower patrons and guests, turning the challenges of a post-pandemic era into opportunities for the future. It will also see OYO become a more data and tech-focused company that makes data-informed decisions, and enables guests to easily research, book and change their reservations and allow patrons to prepare for busy and quiet periods as effectively as possible. 

“The pandemic blew demand patterns to pieces, but there is a lot for travel companies to be optimistic about if they’re armed with the right data. With domestic travel being super competitive and as international and business travel rebound, it’s never been more important for accommodation providers to uncover and quickly act adapt to events driving surges in demand, to ensure they are ready to meet very welcome influxes of guests,” says PredictHQ CEO & Co-Founder Campbell Brown.

“We work with many of the world’s largest accommodation providers, and the partnership with OYO, especially given their focus on providing a cutting-edge user experience for their customers, is one we’re very proud of.” 

Welcoming PredictHQ as a partner, Aman Aneja, Director of Revenue Management at OYO UK says, “While OYO has always been a tech-first, data-driven organisation, thecollaboration with PredictHQ offers us additional data and deeper insights to deliver more value and solutions to our patrons and guests.”

He adds, “OYO is accelerating its innovation in travel and hospitality by implementing fresh tech that can accommodate and adapt to new customer expectations. This is a requirement to remain a healthy business in today’s reality, but equally important is to offer new technologies that exceed current customer expectations and preferences.”

“Technology-led businesses have emerged from the pandemic in a stronger position, which is why it was so important for OYO to invest in technology, and learn to do more from less so that we are positioned to be the best partner for our patrons and the best brand for guests,” concludes Aman.

PredictHQ covers 19 categories of events, including sports, conferences, school and college holidays, and unscheduled events such as severe weather and natural disasters. 

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