OYO Launches Play-to-Earn Booking Experience

Anna Wolfe
Senior Editor, Restaurants

OYO, a technology platform for owners and operators of hotels, announced the launch of its play-to-earn business model. Similar games have been blowing up the crypto world; and OYO is integrating the platform into its business strategy as a means to boost and retain customer engagement.

"Integrating new technology products is our top priority for 2022," said Prasun Choudhary, President of OYO International. "Gaming is one of many consumer-focused strategies that aim to improve app retention and overall engagement."

Like play-to-earn games dominating the Crypto NFT domain that reward users with tokens that translate to cash, OYO will begin by rewarding travelers with real-world rewards including Amazon gift cards and hotel amenities such as stays of up to 20 free nights.

[Integrations with other systems are driving POS purchase decisions for 86% of restaurants, according to HT's 2022 POS Software Trends Report]

Phase one of the OYO launch includes the following game titles developed in partnership with mobile gaming leader Gamezop.

  • Escape Run
  • Furious Speed
  • Pebble Boy
  • Enchanted Waters
  • Knife Flip
  • Saloon Robbery
  • Tower Twist
  • Bottle Shoot
  • Fruit Chop
  • 2048

The refreshed OYO app will include a leaderboard updated in real-time that showcases user high scores and offers rewards for top performers. Online and mobile gaming, as a market, has grown tremendously in recent years. OYO plans to continue to build out a robust engagement section to diversify and solidify its evergreen benefit.

This launch follows OYO's highest booking numbers the company has experienced in the last two years. The play-to-earn game's launch aims to build upon the app's latest wave of success. The OYO mobile app is currently the third most downloaded travel app globally with over 100 million downloads.

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