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05/05/2021

Our Town Hospitality Partners with IDeaS for Greater Profitability, Efficiency and Agility

U.S. hotel group selects revenue technology provider to give its independent properties a competitive edge.
Michal Christine Escobar
Senior Editor (Hotels)
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IDeaS, a SAS company and a provider of hotel revenue management software and services, announced its new partnership with Our Town Hospitality, beginning with the implementation of IDeaS G3 Revenue Management System (RMS) at two of the hotel group’s independent properties.

Our Town recognized the importance of implementing an RMS now before demand returns. It selected IDeaS to empower its revenue recovery strategy, adapt as conditions shift and position its hotels to run more profitably and efficiently.

  • Data-driven decisions Our Town appreciates G3 RMS’ unique features enabling a full understanding of room-type pricing and demand for its hundreds of suites, channel-cost evaluation to drive more profitable decisions, and accurate forecasting to help each property understand true demand.
  • Service and support – Our Town was looking for more than a first-rate product; the team wanted a committed partner. IDeaS delivered with its smooth sales process, easy onboarding, and personalized touchpoints.
  • Automated efficiency – Moving from manual revenue management to machine-learning automation, IDeaS provides immense time savings, allowing Our Town to be more strategically focused.

Ken Nason, corporate director of revenue strategy, Our Town Hospitality, said: “IDeaS is the proven leader in the marketplace, and their high-quality service assured us they would be a true partner. When it comes to having an automated RMS, just the amount of time saved making rate changes alone is worth the investment. With IDeaS, we’ve already seen measurable improvement. January’s results were better than last year’s, pre-COVID, and we owe that to G3 RMS. The system quickly adjusts to demand and market shifts and provides us with actionable insights, giving us the confidence to make decisions that improve performance.”

Garth Peterson, area vice president, Americas, IDeaS, said: “We are honored Our Town Hospitality has selected IDeaS to deliver sophisticated automation and revenue optimization to its independent properties. Ken Nason and his team recognize the essential value an RMS presents for their competitive recovery strategy, and we look forward to delivering on that promise and growing our partnership.”