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Orange Leaf Frozen Yogurt Rolls Out Mobile Marketing Across 300 Locations

Orange Leaf Frozen Yogurt, a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia, has selected Mobivity to power its mobile marketing programs.
Recently ranked as one of the top three new franchises by Entrepreneur, and one of the top five fastest-growing chains by Technomic, Orange Leaf Frozen Yogurt will begin leveraging Mobivity's award winning technology to provide opt-in SMS marketing solutions to their franchisees. Orange Leaf customers can elect to receive localized offers specific to their locale by responding to targeted calls-to-action.
Mobivity is a provider of a suite of proprietary smart receipt marketing solutions and patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers.
Orange Leaf franchisees, via a dedicated license per franchise location, will employ targeted mobile SMS loyalty programs based on their specific geography.
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