OpenTable Adds New Features, Extends Price Cuts into 2021

Anna Wolfe
Senior Editor - Restaurants
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Restaurants can use OpenTable to inform consumers on their updated safety measures.

OpenTable is rolling out a suite of features and extended price cuts through March 2021 to support restaurants during the COVID-19 pandemic.

The struggle for the restaurant industry is far from over. Data from OpenTable reveals seated diners in the U.S. are still down between 30 and 50% year-over-year with the company predicting 1 in 4 restaurants will permanently close as a result of COVID-19. 

Consumers' Concerns About Safety

Safety is top of mind for returning diners, says National Restaurant Association President & CEO Tom Bené. The National Restaurant Association is rolling out a multimedia Restaurant Revival campaign that stresses the new safety protocols that are in place in participating restaurants.  

When diners choose a restaurant they also may want to know what safety measures they can expect. OpenTable’s new Safety Precautions tool allows restaurants to update their profile with a complete list of the health & safety protocols they have in place. These may include additional cleaning measures like sanitizing between seatings, contactless payment, social distancing via spacing tables, and employees wearing masks.

Extended Open Door Pricing into 2021

As the restaurant industry continues to struggle with the impact of COVID-19, OpenTable is extending its Open Door pricing which waives subscription and cover fees in the US, Canada and other select markets through March 2021. Restaurants interested in participating can request additional information here.

Benchmarking to make informed decisions

Is a slow Tuesday night typical in the neighborhood or unique to that restaurant? Is a $60 cover above or below average compared to nearby restaurants? Using anonymized and aggregated data from thousands of OpenTable restaurants, restaurateurs now can benchmark performance metrics like diner activity, spend and reviews against other OpenTable restaurants in their area. OpenTable will recommend which actions restaurants can take like running a marketing campaign or managing guest reviews to help them grow their business.

Restaurateurs are diversifying

Restaurants are pivoting their business model for a post COVID-19 world, expanding beyond the traditional dine-in service to offer more unique experiences. Think set menus, wine tasting flights or an outdoor movie night for the whole family – all offered by the restaurant and paid for through the OpenTable app. By encouraging diners to book and pay in advance, restaurants can better manage food waste, curb no shows and drive much needed revenue. Now, restaurateurs can easily manage and promote these experiences via OpenTable.

These are the latest examples of how OpenTable has quickly pivoted to support the restaurant industry. In addition to new product features, the company expanded its reservation tech to help venues like grocery stores, bars, wineries and even college dining halls safely reopen, launched a webinar series with restaurant leaders sharing helpful tips and best practices and released a State of the Industry data dashboard to show industry conditions on a daily basis.