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Online Bookings Boom Sparks New Distribution Partnership

Texas-based hotel reservations company, Genares, has chosen the Room Distribution Exchange (RDX) platform from SiteMinder to gain direct, two-way connectivity with booking sites.
RDX allows Genares to offer its own fully branded and supportable distribution product that delivers automated, two-way connectivity between hundreds of the world’s leading online booking sites and their own Central Reservation System (CRS). According to SiteMinder’s Executive Director for Global Sales and Marketing, David Williams, RDX eliminates the inherent complexity and high-cost of maintaining robust channel connections from PMS and CRS systems, in effect turning distribution into a commodity and no longer a complexity.

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