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October POS Recap: Apple Pay, Mobility and Security Dominate Point of Sale Headlines

What topics were top-of-mind for the point of sale in October? Mobility for one, with a Cornell study revealing customers are ready to use payment tech plus stories of restaurants like McDonald’s and Johnny Rockets adding tableside and mobile payments. With the release of Apple Pay, headlines were dominated by news of rollouts and integration including Rubio’s and Task Retail, NCR and MasterCard and more. Meanwhile, the focus on payment security is as keen as ever with the Smart Card Alliance issuing a white paper counselling operators on what technologies can help prevent fraud. These stories, and more, are presented here in Hospitality Technology’s October POS recap.

Tech for Payment Fraud Prevention: EMV, Encryption and Tokenization
Businesses processing credit and debit payments can help protect themselves against new and evolving fraud threats by implementing EMV chip technology, tokenization and encryption security technologies in conjunction, the Smart Card Alliance Payments Council states in a white paper.

Study Says Restaurant Customers Are Ready to Use Payment Technology
As the U.S. restaurant industry gradually rolls out guest-operated payment technology, a Cornell study finds that restaurant guests are enthusiastically ready to use smartphones and table-top tablets to pay their bill. In a survey of nearly 1,300 U.S. consumers, the study found that the consumers rated paying with technology significantly higher than the traditional payment method that involves handing over a credit card.

Johnny Rockets Increases Table Turn Times with Guest-Facing Tablets
Johnny Rockets, a global restaurant chain operating more than 300 locations worldwide, has announced its plans to rollout E la Carte guest-facing tablets. After a three-month pilot testing several competitive solutions, Johnny Rockets saw the best results from the Presto Platform, with better guest satisfaction and engagement ratings to increased table turn times. The Johnny Rockets executive team also selected E la Carte as a technology partner because of Presto’s seamless integration and flexible platform.

McDonald's Rolls Out Mobile Payments Across 14,000 Locations
McDonald’s customers in the United States now have another way to pay for their orders, thanks to a new collaboration with Softcard. Customers will now be able to tap and pay both in-restaurant and in the drive-thru lane at all US McDonald’s locations, marking the largest deployment of NFC-based mobile commerce in drive-thru.
OpenTable Mobile Payments Offered in Washington D.C.
OpenTable, provider of online restaurant reservations and part of The Priceline Group, has announced that Pay with OpenTable is now available in the Washington, D.C. metropolitan area.
NRF Applauds Executive Action on Data Security
Retailers support efforts on PIN and chip cards and information sharing.
Burger Restaurant Cuts Line Times in Half with mPOS
Butcher and the Burger, a Chicago-based specialty “build your own burger” restaurant has deployed a mobile POS solution from Infinite Peripherals, Inc. (IPC) and Digital Dining. Using DD Mobile Digital Dining software along with the Infinite Peripherals Infinea Tab® 2 device for the Apple® iPad® 2, the restaurant has cut its line times in half, improved customer service and developed a more streamlined reporting process.
MasterCard and NCR Bring Contactless Payment to World Series
MasterCard is bringing contactless acceptance to ballpark food and beverage concessions at the 2014 World Series through a partnership with MLB Advanced Media, enabling fans to make payments using a variety of NFC-enabled devices and services, including the newly introduced Apple Pay. These two ballparks will be the first professional sports facilities to accept Apple Pay, when it debuts for fans attending Game One of the World Series in Kansas City.

A Roadmap to EMV
The deadline for merchants to be capable of accepting EMV (Europay, Mastercard and Visa) is only a year away. The pressing concern surrounding October 15, 2015 is the fact that any operator who doesn’t have the ability to accept EMV credit cards and experiences a breach at one of their locations after that date, will likely bear the responsibility of the cost associated with the fraud.
Rubio's Restaurants Announces Accepting Apple Pay
Task Retail Technology (TASK) announced today that all Rubio’s restaurants will accept the new Apple Pay functionality beginning immediately.  
Golden Chick Increases Drive-Thru Sales with Real-time Data Analysis
Golden Chick piloted the NCR Drive-Thru Timer in two of its corporate-owned locations—one with a dual drive-thru and one of the top 10 in sales volume – to alleviate and expedite some of the heavy traffic. The employee-facing digital display integrates with the point-of-sale and other technology systems to provide management and staff with real-time data on speed and ticket averages to optimize drive-thru performance.
LevelUp Announces Dynamic Receipt Notifications
LevelUp, the mobile payment and loyalty/rewards platform, continues to expand its set of customer engagement tools. LevelUp announced that merchants using the LevelUp network will now have another innovative way to connect with their customers: dynamic receipt notifications.
TouchBistro and Merchant Warehouse Team up to Deliver Apple Pay to Restaurants
TouchBistro and Merchant Warehouse have announced that the companies are working together to ensure restaurants and food service businesses that use the TouchBistro POS solution have access to the widest selection of options that patrons can use to pay for their food and drink orders.
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