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Ocean Drive Beach and Golf Resort Eliminates Rate Parity Issues, Boosts Revenue

Located in the heart of North Myrtle Beach, the Ocean Drive Beach and Golf Resort is located near endless entertainment opportunities, restaurants, and championship golf courses. However, the effects of the economic downturn were slowing the resort’s growth. That’s when management took a bold opportunity to try to increase revenue using the LeisureLink Active Revenue Management (ARMTM) product. The tool generated an astonishing 577% revenue increase from Q1 2010 to Q1 2011.

“Prior to ARM a lot of time was required to shop the competition,” says general manager Lindsey Worley. “Maintaining consistent rates across all channels was a challenge. The moment we started using ARM, we were able to manage our entire inventory from one distribution point, thus instantly eliminating the rate parity issue.”

ARM affords independent properties a competitive advantage with a cost-effective tool that allows them to stay on the cutting-edge of revenue management much like the airlines and major hotel chains. “ARM has increased our online booking revenues to one that I believe would have been impossible without it,” adds Worley. “ARM doesn’t get tired, need a day off, or a lunch break--it shops and never drops.”

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