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NRF 2018 NEWS: PCMS Launches Personalized Offers to Help Companies Create Engaging, Customized Marketing

To empower retailers to understand and attract consumers – at an individual level – retail technology experts PCMS announced the debut of Personalized Offers. This cloud-based solution helps companies create engaging, customized marketing to inspire consumers to shop. Retailers can personalize the shopping journey by uniquely identifying each customer to apply rich consumer insights, make marketing campaigns more effective and influence consumers’ purchase decisions.

Personalized Offers is the latest addition to VISION Commerce Suite, the state-of-the-art, open, Java-based retail commerce system that combines the latest technologies with leading-edge functionality for the retail industry. Commerce Suite provides unprecedented levels of flexibility, adaptability, and reusability. The component-based architecture enables retailers to have a single-view of the customer and to implement a true engaged commerce selling experience.

To engage in-store customers and shape how they shop, Personalized Offers triggers location-based promotions, including push notifications on a mobile app for digital coupons and exclusive offers. Retailers, including hotels and restaurants, can send shoppers rewards by email, social media, SMS or a message at the store checkout. This new solution also reduces fraud by immediately indicating when a shopper redeems a voucher code or loyalty program promotion.

Outside of the store environment, Personalized Offers can be easily integrated with social media platforms such as Facebook, Twitter and Instagram and can issue offers to customers based on their activity on these sites. Retailers can surprise and delight their biggest advocates with personal offers for spreading the word to their friends and social communities.

Rewards can be triggered and issued in real-time through any number of behaviors and activities – including “check-ins” in certain locations, friend referrals and even tomorrow’s weather forecast. Retailers can easily create multi-offer campaigns, with comprehensive rules governing how a customer moves from one offer to the next. The system automatically manages each customer within the campaign, ensuring customers are instantly rewarded for the actions that are valuable to the company.

Retailers can configure Personalized Offers to issue unique voucher codes, or store offers in the built-in customer wallet. To redeem an offer stored in their wallet, customers simply have to identify themselves using their loyalty card or any other unique identifier. Personalized Offers manages the offer from end-to-end, maintaining a single version of the truth for all sales channels and therefore reduces fraud by immediately indicating when a shopper redeems a voucher code or loyalty program promotion.

Retailers save time because Personalized Offers integrates and centralizes consumer insights from across the company’s omnichannel consumer loyalty programs. The solution informs retailers of which marketing campaigns are most effective among individual shoppers with real-time performance metrics. Most importantly, it can increase sales by attracting happy, repeat customers across retail touchpoints.

Retailers involved in pilots have already see results.

“Our use of the Personalized Offers system allowed us to tap into an entirely new audience and drive the behaviour of our existing customers,” said Alison Reeves, marketing manager, Krispy Kreme Doughnuts (UK).


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