Nor1 Inc. Acquires Stay Delightful

Nor1 Inc., a provider of hospitality upgrade, upsell and merchandising technology, announced that it has acquired Stay Delightful, a messaging-based guest service and ancillary revenue generation platform for the hospitality industry.

Based in Denver, CO, Stay Delightful enables hotels to connect with guests pre-, during, and post-stay over SMS and communicate across their teams through a web interface and mobile app. Stay Delightful will be rebranded as eDirect and will complement Nor1’s existing suite of merchandising and pricing solutions.

eDirect, a real-time communication platform, has been shown to increase a hotel’s engagement with guests by up to 300% and upsell conversion by up to 40%.  Clearly this technology supports every hotel’s mission to deliver relevant upsell and upgrade offers to the right guest at the right price at the right time, throughout the entire reservation life-cycle.

Jonathan Lee, CEO of Stay Delightful, joins Nor1 as Vice President of Global Sales and Product Marketing to drive the adoption of Nor1’s Upsell, Upgrade and Merchandising Platform.  Previous to founding Stay Delightful, Lee led new business development at Booking.com and earned an MBA from The Fuqua School of Business at Duke University.