IHG Adds Windows Phone App to Mobile Portfolio

IHG (InterContinental Hotels Group) announces the global launch of its Priority Club Rewards app for the Windows Phone. This new app provides customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations for all seven of IHG’s brands:­ InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites. IHG is the first major hotel supplier to offer an app for Windows Phone.

 

The Priority Club Rewards app for Windows Phone follows the highly successful release of the iPhone booking apps for each of IHG’s seven brands, announced in June 2011; InterContinental Concierge Insider Guides app for iPad in December 2010; the Priority Club Rewards app for Android in July 2010; and the Priority Club Rewards app for iPhone in April 2010.

 

“Creating a booking app for Windows Phone is a key extension of our mobile strategy, as we continue to provide guests with booking solutions for their smartphone device of choice,” says Michael Menis, vice president, Web and interactive marketing, IHG. “Microsoft’s partnership with Nokia is expected to expand the reach of its global mobile platform, further positioning Windows Phone as an important and growing touchpoint with consumers. Our new Priority Club Rewards app for Windows Phone provides another mobile booking option for our 58 million Priority Club members.”

 

Most IHG guests – 65 percent – who book through a mobile device are staying at IHG hotels within one day. To cater to this guest, our Windows Phone booking app includes location aware capabilities to assist guests in booking hotels close to their location and navigating to the property.

 

The Priority Club Rewards app for Windows Phone also contains the following booking and reservation management features: