Newmarket and Worktopia Strike Online Meetings Deal
Newmarket Internation, Inc., a sales and catering software solutions provider for the hospitality industry, and Worktopia, a global reservation system for simple meetings of up to 100 people, announce a joint partnership for online connectivity. The partnership will enable booking requests from meeting planners using Worktopia to be distributed directly to those venues with Newmarket's MeetingBroker solution. MeetingBroker, a web-based lead management solution, automates lead distribution, response and management for buyers and suppliers, allowing suppliers to respond faster to leads and win more group business
."Worktopia is pleased to offer its corporate customers the ability to search and book meeting space with direct online connectivity to our partner hotels via MeetingBroker," says Brian McCabe, executive vice president, business development, Worktopia, Inc.
Worktopia reaches planners though distribution relationships with online corporate booking tools and procurement systems, travel management companies, conference agencies and direct corporate relationships. The company helps corporate meeting planners, travel and conference agents book simple meetings for up to 100 attendees. Reports estimate that two-thirds of all meetings have fewer than 50 attendees, and that segment accounts for $24 billion in spending per year. Now RFPs and leads sent through Worktopia can be immediately distributed to MeetingBroker-enabled venues electronically. Venues can then quickly respond to the opportunity, helping to increase their win percentage.
Currently, MeetingBroker, with over 3,000 installations worldwide, sends 30,000 RFPs from meeting planners each month. These RFPs represent more than $240 million dollars in new business a month for subscribing hospitality providers and will continue to grow. With the addition of the Worktopia channel, Newmarket's customers will benefit from greater awareness and converted business in the growing small meetings online market segment.