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New Data Shows Trends on EMV Chip Card Usage in U.S.

CardFlight, a mobile point of sale (POS) technology provider, has released the latest edition of their EMV Migration Tracker with data and trends covering EMV chip card usage in the U.S. The report shares insights on EMV chip card use among card holders and merchants in the United States since October 1, 2015 liability shift.

Findings include:
56% percent of cards in use in February contained EMV chips, up from 46% in October 2015

American Express leads the way in EMV chip card usage, with over 88% of their cards containing EMV chips.

California, Florida and Arizona lead the way in EMV issuance, with over 60% of cards in use in those states containing EMV chips

Some industry verticals see at least 75% of cards presented containing EMV chips, putting those merchants at highest risk for EMV-related chargebacks if they have not upgraded.

While EMV chip card technology has been implemented in Europe and other parts of the world for more than a decade, the rollout of EMV in the U.S accelerated more recently, with a liability shift introduced in October 2015.  Since October, merchants who have not upgraded to accept EMV chip card transactions can become liable for counterfeit card fraud losses that occur at their stores with chip-enabled cards. 

The full version of the CardFlight EMV Migration Tracker is available here.
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