New CEO at Dutch Bros
Dutch Bros. announced that Christine Barone, who has served president since February, will transition into the role of Chief Executive Officer effective January 1, 2024.
The remainder of 2023 will serve as a transitional period for both Barone and current CEO Joth Ricci.
Travis Boersma, Co-founder and Executive Chairman, said, "Joth has been a true partner and will forever be part of the Dutch Bros family. I'm thankful for the work he's done helping us transition from a small, regional business to one on the national stage. He's been key in helping us grow and nurture our people-first culture so we can continue to be a force for good in every community we serve..."
Boersma added, "Christine ... has the experience and knowledge to help us scale, as well as a true passion for people. I'm confident she is the best leader to help us in our next phase... Over the last six months, she has immersed herself in our business and culture, and her impact has been felt immediately and decisively, notably in our real estate strategy, data analytics and marketing. Having played a key part in shaping our priorities and action plans moving forward, I am confident the time is right for me to pass the baton to Christine.”
Dutch Bros. operates more than 750 drive-thru coffee shops.