New App Opens the Door to Geolocation

RoamingAround has released RapidApp. This tool will convert mobile and fully responsive websites into apps so that clients can easily adopt the RoamAbout platform – the company’s new location-based marketing platform.
RapidApp will eliminate the cost for businesses to develop their own mobile app. More importantly, it opens the doorway to location based services, which are supported by the company’s developments with GPS, BLE beacons, and other technologies.
RapidApp offers any enterprise a tailored way to explore the field of location-based marketing. Garvin found that with high interest in any technology breakthrough, the best way to increase possibilities is to find new partnerships.
RoamingAround’s Chief Location Officer, Michael Gambino believes the possibilities with RapidApp and the RoamAbout platform are endless: personalized customer engagement, unbudgeted revenue opportunities, staff notifications which offer a new twist on retail deals, and more.
While the RoamAbout Software Development Kit (SDK) will seamlessly integrate with an existing app, RapidApp will provide the same fluid transition for any business with a mobile or fully optimized website. Once the technology is in place, the RoamAbout profile manager accepts the preferences of unique mobile users. Beacons are placed discreetly throughout determined areas on a property and organized into carefully pre-determined zones so that user location and activity can be managed.
The RoamAbout profile manager is the back-end technology; the intelligence that gives real value to the information gathered through the app’s location based services. The software has the unique ability to learn user preferences based on actions and location to provide more personalized mobile engagement. With this knowledge, companies are able to give their guests more of what they want – exactly when they want it.
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