Muscle Maker Grill Updates Loyalty Program App

Muscle Maker Grill, the Texas-based fast-casual restaurant brand, has updated its app based rewards program, MMG Rewards.

MMG Rewards was originally developed and launched in May 2016. The Paytronix-powered program offers a free smoothie registration reward, points for every dollar spent toward any MMG menu items including its healthier for you meal plans. Guests can also find restaurants near their location, order online and refer their friends to the program via text, email or social media for a free smoothie. Members receive exclusive offers, birthday rewards, MMG news and special event invitations. Guests that don’t want to download the app can still register online at www.musclemakergrill.com/rewards or carry a physical card.

The app update, available on Google Play and the Apple App Store, provides an enhanced user experience with a revamped interface. Guests can now view the Muscle Maker Grill website, including information about the meal plan program right from the app. It features a new progress bar on the home screen letting guests know they’re close to their next free meal. Reminder emails and push notifications are also sent to subscribed guests, so they don’t miss out on their rewards. The account management function shows all rewards that are in their queue and ready for use.

“We know how important rewards are to our loyal guests and we wanted to make sure they’re getting exactly what they want – fast and convenient healthier food on the go, while being rewarded for their purchases," said Aimee Infante, Chief Marketing Officer. "The updated functionality allows our guests to move quickly though the app while seeing where they stand with points. We know our guests have plenty of dining options, and MMG Rewards gives us the opportunity to say thank you to our valued rewards members.”