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At MURTEC Executive Summit – Canada: Wow Bao Shares Omni-Channel Success

Wow Bao President and CEO Geoff Alexander shares lessons learned from standing up alternative revenue streams including dark kitchens, heated vending machines, a consumer goods brand and more at MURTEC Executive Summit – Canada, June 20-21 in Toronto.
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Attendees at MURTEC Executive Summit - Canada will hear from one of the restaurant industry's trailblazers in innovation and technology. 

Wow Bao President and CEO Geoff Alexander shares lessons learned from standing up alternative revenue streams including dark kitchens, heated vending machines, a consumer goods brand and more at MURTEC Executive Summit – Canada, June 20-21 in Toronto.

Everyone thought Alexander was crazy when he came up with the idea to sell the Asian fast-casual brand’s bao out of dark kitchens four years ago.  That was until the concept soared beyond anyone’s wildest imagination,  skyrocketing to 700+ locations

For many restaurant partners, the dark kitchen concept was a lifeline.  For its positive impact, Hospitality Technology presented Wow Bao with the 2022 Industry Hero Award.

Wow Bao has entered Canadian markets with the same fire that ignited a new way to do business inside the restaurant industry. 

Join us at MURTEC Executive Summit Canada June 20 & 21 at the Sheraton Centre Toronto Hotel to learn about Wow Bao's unprecedented omnipresence, including a recently inked deal with Walmart to expand Wow Bao into 6,000+ grocery stores,  with plans to be in 10,000+ retail outlets by the end of this year, as well as the company’s adoption of hot food vending machines. 

Don't miss this compelling story that represents a truly defining moment for the restaurant industry and walk away with a few unexplored go-to-market strategies of your own.  

This is just one of the hot sessions on the agenda for  MURTEC Executive Summit Canada.

  • Restaurant Technologies Unleashed: a keynote address from Alan Smithson, Co-Founder and CEO at METAVRSE. Smithson will present a vision for how technologies like XR (virtual and augmented reality) and artificial intelligence will transform customer engagement, dining experiences, and operational dynamics. 
  • What Your Consumers Want When it Comes to Restaurant Tech,  HT's exclusive research on the Canadian restaurant technology market.  
  • Location-Based Marketing Across Physical & Virtual Worlds
  • And more!

    Qualified restaurant technology executives can enjoy complimentary registration with the code CANADA24LP. Register here
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