MURTEC 2024: Will Guidara On Bridging the Gap Between Authority and Innovation
Will Guidara, hospitality authority and best-selling author of Unreasonable Hospitality, was 26 years old when he took over the helm of Eleven Madison Park, transforming a struggling, two-star brasserie in New York City into the #1 restaurant in the world (on the list of the World’s 50 Best Restaurants).
During his MURTEC 2024 keynote, Guidara shared his principles of “unreasonable hospitality,” helping each MURTEC attendee embrace their role in the service experience, including: integrating automation while retaining the human touch, turning ordinary restaurant transactions into extraordinary experiences, and team building and employee engagement that fuels a culture of cooperation and excellence.
In this 3-minute video. learn Guidara's tips for bridging the gap between authority and innovation and how he used this in the "interrogation of the guest journey."
More Great Content from MURTEC 2024
This is a small excerpt from one of the dozens of video interviews and sessions at MURTEC 2024.
You don't want to miss:
- Elevating Excellence: Eleven Madison Park's Pursuit of Hospitality Greatness
- Unlocking the Power of Sustainable Practices in Hospitality
- At MURTEC 2024: How to Leverage Tech and AI to Increase AUV, Control Costs and Elevate Customer Experience
Tech Titans Dish Out Insights During a Live Hospitality Hangout - Hospitality Technology Announces the 2024 Top Women and Rising Stars in Restaurant Technology Award Winners
Stay tuned for more videos from MURTEC 2024 here and on Youtube!
