MURTEC 2021: Get a Sneak Peak at Taco Bell’s Tech Roadmap

From edge computing to the connected restaurant, native e-commerce, and IoT, MURTEC attendees get a look behind the scenes at what’s happening now and what’s on the horizon.
Michal Christine Escobar
Senior Editor (Hotels)
Michal Christine  Escobar  profile picture

HT is excited to announce that on April 13, at 1:10PM ET, Taco Bell’s own Vadim Parizher, Senior Director of Engineering and Analytics, will speak at MURTEC 2021! His session, titled “The Connected Restaurant: How Edge, IoT, and E-Commerce Can Transform the Industry” will provide attendees with a look behind the scenes at what’s happening now and what’s on the horizon for Taco Bell. Topics will include: edge computing, the connected restaurant, native e-commerce, IoT and more!

Vadim Parizher's career in Technology and Software Engineering spans over 20 years. Currently Vadim is leading all aspects of technology strategy at Taco Bell, the nation's leading Mexican-inspired quick serve restaurant (QSR) brand. As Taco Bell strives to grow business in the increasingly digital world, Vadim’s focus is on identifying and implementing next generation of Order Processing, Data Analytics, eCommerce, CRM and B2B data integration.


Crawford is one of the dozens of speakers at MURTEC, a virtual event, April 13 and 14 at In the wake of rapid digital transformation, MURTEC is helping restaurants fully embrace the potential of new technologies. The education is hyper-focused on providing access to winning ideas, while the immersive networking reconnects you with industry peers. Join us and have some fun!

  • MURTEC Virtual Mixer:  Tuesday, April 13th at 4:15pm ET
  • MURTEC AWARDS "Happy Hour" Networking Reception:  Wednesday, April 14th at 4:15pm ET

This is a unique online event that you don’t want to miss. Registration is free to qualified restaurant technologists. Register now at