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Mohegan Sun Relies on Revenue Management System to Grow Biz After Expansion

Mohegan Sun at Pocono Downs has implemented the Rainmaker Group’s GuestREV® profit optimization system as a key technology element of its major expansion project at the Wilkes-Barre, PA, property, one of the largest and most distinctive entertainment, gaming, shopping and dining destinations in the Commonwealth.  
Tabbed Project Sunlight, Mohegan Sun at Pocono Downs’ multi-million dollar initiative will add a new seven-story, 238-room hotel, an adjacent 20,000 square-foot Convention Center, a 4,000 square-foot Spa & Salon, and roughly 270 permanent positions that cut across the spectrum of hotel management and operations.  A grand opening is slated for the fall, though no official date has been set at this time.
In forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend for the entire property or enterprise.  This unique approach has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels since its debut in 2001.
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